Buffalo Technology Announces Formation of Buffalo Americas

August 13, 2013

Buffalo Technology, a global leader in the design, development and manufacturing of wired and wireless networking and network and direct attached storage solutions, today announced that it has incorporated Buffalo Technology Latin America and Buffalo Brazil into its North American organization to form Buffalo Americas, Inc. Buffalo Americas, a subsidiary of Buffalo, Inc., is headquartered in Austin, TX and is led by Matt Dargis, chief operating officer. Dargis most recently served as vice president of sales and operations for Buffalo Technology (USA), Inc.

"By bringing our North American and Latin American operations together under Buffalo Americas, we are better equipped to serve our customers through a single enhanced business and sales operations organization," said Matt Dargis, COO, Buffalo Americas. "We remain committed to delivering on the three tenets of our mission statement: Best Value, Best Support and Best Partner." 

Buffalo Americas Names New VP of Sales

Read Fenner joins Buffalo Americas as the vice president of sales, and brings a diverse background in start-up operations to executive positions at established high-tech brands.

"I'm delighted to join the Buffalo Americas executive leadership team and I look forward to working with a dedicated and talented staff to further exceed our customers' expectations," said Read Fenner, vice president of sales, Buffalo Americas.

Fenner most recently served as vice president of operations and vice president of sales at GUNNAR Optiks where he achieved more than 60 percent year over year cumulative sales growth. In this role, he created and implemented GUNNAR's multi-channel strategy of selling into consumer electronics, optical, B2B and B2C channels, as well as opened and maintained relationships with Best Buy, GameStop, Amazon, Fry's, Newegg, AAFES, NEX and Zeiss. Fenner has also worked with Digital River, Inc., and Commerce5, and was responsible for founding the ecommerce department at D-Link Systems.

Buffalo Americas, Inc., based in Austin, Texas, is a leading global provider of award-winning networking, storage, multimedia and memory solutions for the home and small business environments as well as for system builders and integrators. With almost three decades of networking and computer peripheral experience, Buffalo has proven its commitment to delivering innovative, best-of-breed solutions that have put the company at the forefront of infrastructure technology. For more information about Buffalo Americas and its products, please visit www.buffaloamericas.com.

Buffalo, Inc. trademark statements. Buffalo is a trademark of Buffalo, Inc. All other trademarks mentioned herein are the property of their respective owners.