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BUFFALO TECHNOLOGY RECEIVES DISTRIBUTION INDUSTRY 'RISING STAR' AWARD
Second-annual awards program recognizes the IT distribution industry's fastest-growing manufacturers and publishers

2007-09-26

GTDC Rising Star Award
Media Contact
Buffalo Technology Media Contact
Kelly Reeves
KLR Communications
949-509-1888
kelly@klrcommunications.com

GTDC Media Contact
Chuck Miller
CommCentric Solutions Inc.
727-939-1562
cmiller@commcentricsolutions.com

GTDC SUMMIT, NEWPORT BEACH, Calif. – Sept. 26, 2007 – Buffalo Technology, a global leader in the design, development and manufacturing of wired and wireless networking, storage and memory solutions today announced it is a recipient of a 2007 Rising Star Award, presented by the Global Technology Distribution Council (GTDC) in recognition of the IT industry’s fastest-growing manufacturers and publishers doing business with GTDC member distributors. The winners are selected based on U.S. revenue growth over the past year, as reported by industry research organization The NPD Group in its Distributor TrackSM service. GTDC distributor members provide products and services to solution providers and resellers supporting end users of all sizes, including the critical small-to-midsize business (SMB) market. GTDC members represent more than $100 billion in annual worldwide sales.

The GTDC Rising Star awards program was created and introduced last year in response to the impressive success IT manufacturers and publishers are having in partnership with IT distributors. The GTDC presents first-, second- and third-place awards and also selects up to three companies for “honorable mention” awards in the following revenue categories based on GTDC member sales: $500 million+; $100 million to $500 million; and $20 million to $100 million. Buffalo Technology was recognized as one of the fastest growing vendors through distribution and presented with an Honorable Mention award in the $20-$100M revenue category.

“Strengthening the ties between Buffalo and its distributors has been a key focus for the Buffalo team,” stated Erny-Jay Mezas, director of sales at Buffalo Technology. “It is an honor to be recognized with such a prestigious award by the GTDC for our continual efforts and commitment.”

“Buffalo Technology clearly recognizes the significance of resellers and distributors to their current and future success,” said Tim Curran, the GTDC’s chief executive officer. “This honor recognizes their outstanding 46 percent year-over-year growth rate through IT distributors while also reflecting their continual dedication to providing leading-edge solutions in this fast-paced industry.”

Methodology
Sales results for Rising Star award winners are based on actual U.S. revenue growth over the past year, as reported by industry research organization The NPD Group in its Distributor TrackSM service. Available by subscription, the Distributor Track aggregates actual distributor sell-through data to enable sharp insight into channel sales and pricing trends with the ability to drill down into specific product subcategories, including detailed attributes based on specific areas of interest. To be eligible for a Rising Star award, vendors are required to have sold corresponding products through IT distributors for a minimum of one year.    

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. The NPD Group’s Distributor Track® delivers the most comprehensive market research information available on product sell-through in the IT distributor market using sales data from the world’s leading IT distributors, including members of the Global Technology Distribution Council (GTDC). For more information on The NPD Group and Distributor Track, visit www.npd.com.

About The Global Technology Distribution Council

The Global Technology Distribution Council (GTDC) is a worldwide industry association dedicated to defining and promoting the role of wholesale distribution in a successful and healthy information technology channel. The Council is comprised of the computer industry’s top wholesale distributors dedicated to serving “the channel,” a network of skilled value-added resellers and retail stores focused on providing hardware, software, and services to businesses and consumers around the globe.

About Buffalo Technology

Buffalo Technology (USA), Inc., based in Austin, Texas, is a leading global provider of award-winning networking, storage, multimedia and memory solutions for the home and small business environments as well as for system builders and integrators. With almost three decades of networking and computer peripheral experience, Buffalo has proven its commitment to delivering innovative, best-of-breed solutions that have put the company at the forefront of infrastructure technology. For more information about Buffalo Technology and its products, please visit www.buffalotech.com.

Buffalo, Inc. trademark statements. Buffalo is a trademark of Buffalo, Inc. All other trademarks mentioned herein are the property of their respective owners.

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