Buffalo Americas Wins ARC Award for Channel Provider of SMB External Storage

Buffalo Americas Wins Clean Sweep of the SMB External Storage Category in 2020 ARC

Solution Providers Recognize Buffalo Americas as a Top-Class Channel Provider of SMB External Storage Hardware:

Austin, Texas -  August, 2020 – Buffalo Americas, is pleased to announce that CRN®, a brand of The Channel Company, has named it a winner in the SMB External Storage Hardware category of the 2020 CRN Annual Report Card (ARC) Awards. One of the most prestigious honors in the IT industry, the award acclaims the company’s success and efforts in earning high solution provider satisfaction with the products and services it provides to their channel partners.

Now in its 35th year, the CRN ARC Awards recognize and celebrate best-in-class vendors that are committed to driving channel growth and demonstrate outstanding channel performance. It also provides the channel community with candid feedback from solution providers that’s essential for revamping vendor product offerings, bolstering partner support programs, and improving partner communications to help foster successful long-term relationships.

“Winning the ARC is an amazing recognition by the Solution Provider community. The Buffalo organization is fully focused on supporting our reseller Partners as we do not offer a direct sales model. Partner engagement and feedback is extremely valuable in the design of our Channel program and I am very appreciative to all the Solution Provider Partners that voted so positively for Buffalo. Enrolling in the Buffalo Solution Provider Program is strongly encouraged. With no minimum sales or training requirements it truly is one of the easiest programs in the Channel.” Bill Rhodes – Channel Sales Director – Buffalo Americas. Visit Buffalo Solution Provider registration here.

“We are very excited to receive our 4th consecutive ARC win.  I would like to thank our Solution Providers for this recognition and The Channel Company for their leadership in the Channel.  Continued success over the past four years in the ARC process reaffirms Buffalo's Customer Oriented philosophy and provides a good roadmap for future success with our Solution Provider Channel.” Arata Nakamura, CEO – Buffalo Americas

More than 3,000 solution providers in North America were asked to participate in this year’s ARC Survey to rate their satisfaction with more than 60 vendor partners. Survey participants scored vendors in 24 major product categories, based on their performance across four criteria: product innovation, support, partnership, and managed and cloud services. This invitation-only survey of each vendor’s top channel partners was conducted by The Channel Company’s research team.

"Developing a successful vendor-channel partner relationship is dependent on how well vendors can meet their channel partners’ expectations, and we're thrilled to be able to recognize these vendors who go the extra mile to make sure they are delivering best-in-class products and program offerings to their channel partners," said Blaine Raddon, CEO, The Channel Company. "CRN’s Annual Report Card not only offers tremendous insight into channel opinions of their vendor partners, but also provides vendors with actionable feedback that plays a pivotal role in shaping their channel strategy. Congratulations to the award winners and we look forward to honoring them at our XChange 2020 conference this August.”

Winners of the coveted 2020 CRN ARC Awards will be recognized in the ARC Winner’s Circle during The Channel Company’s XChange+ Virtual Experience taking place on August 20th. Additional coverage of the CRN 2020 ARC results can be viewed online at www.crn.com/arc and will be featured in the October 2020 issue of CRN Magazine.

About Buffalo Americas

Buffalo products are reliable and easy-to-use and backed by industry leading customer service, including 24/7 North American-based support, and data recovery services.  Responsible for many industry firsts, Buffalo has four decades of networking and computer peripheral manufacturing and design experience.  For more information about Buffalo Americas Inc. and its products, please visit www.BuffaloAmericas.com.


About The Channel Company

The Channel Company is The Channel Catalyst. Backed by more than 30 years of unequaled IT channel experience, we drive innovation and growth across the technology landscape. The IT channel is our sole focus and passion, and we deliver maximum value to technology suppliers, solution providers, and IT professionals every day. To learn more, please visit www.thechannelco.com.

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